Zö Agency: Social Media Playbook
Communicated with zö agency’s CEO, Assistant, and Marketing Manager, to help rebrand zö agency’s social media templates.
Individual Contributions
I communicated with the CEO and Marketing Manager in a remote working environment; brainstorming the art direction and layout for zö agency’s social media templates. I utilized their current brand guidelines, assets, and color palettes to design the eight-page spread for their social media playbook. I researched the company’s current brand styles, and hand-selected stock photos for each template example, editing and creating guidelines. I received constructive criticisms and feedback from the CEO and applied their edits and changes to the template guides. The images were edited in Adobe Illustrator, and each spread was designed in Adobe InDesign to match the agency’s previous playbook template.
Zö Agency: FONTS
Zö Agency: Social Media Playbook
This project allowed me to utilize zö agency’s current brand guidelines to conceptualize and execute an updated set of brand templates. These templates made up their Social Media Playbook, a set of guides to communicate, inform, and reach clients on their social media accounts. The objective was to create ways to represent their brand through their 4 archetypes, The Child, The Lover, The Servant, and The Shapeshifter.
