Whole Foods Market
Featured here are several flyers, posters, and chalkboards I designed as the Store Graphic Artist at my local Whole Foods Market. Each design was created utilizing each seasonal brand toolkit, with a varying color palette and font selection.
Overview.
During my time working as the Store Graphic Artist at Whole Foods Market, Lake Grove, I followed regional guidelines and a global design rubric. While designing posters, case clings, chalkboards,plotter-printed and signage, I utilized seasonal fonts, illustrations, and patterns to ensure all signage was consistent within the region. These are only a selection of print work I designed during my time at Whole Foods Market. I had the opportunity to design large plotter printed signs, as well as coupons, laminated signage, flyers, and case clings. These marketing materials were designed for special events and sales, to increase store traffic and bring in potential customers.
Graphical elements were utilized to design this flyer that were part of a seasonal regional brand toolkit.
Graphical elements were utilized to design this flyer that were part of a seasonal regional brand toolkit.
Chalkboard Illustration
Here are various illustrated seasonal chalkboards I created as the Store Graphic Artist at my local Whole Foods Market. I utilized and adapted to a seasonal Regional brand toolkit and brand standards while catering each sign to the aesthetic of the Whole Foods Market, Lake Grove store location
HAND-LETTERING
As the Sign Graphic Designer at Whole Foods Market, Lake Grove, I was responsible for hand-lettering marketing signage. This signage was used to call out weekly sales. I followed a schedule based on regional criteria. This information was communicated to me every week, and it was my responsibility to create all marketing collateral.
The brand logo was utilized in design the illustration element.
The brand logo was utilized in design the illustration element.
The brand logo was utilized in design the illustration element.
The brand logo was utilized in design the illustration element.
The brand logo was utilized in design the illustration element.
The brand logo was utilized in design the illustration element.